The Power of Fan Engagement and Social Media at the 2024 MTV VMAs
I wrote an article about how fan engagement transforms the MTV VMAs from a traditional awards show into an interactive, global event. In 2024, fans are shaping the VMAs through live social media reactions, voting, and interactive AR experiences on platforms like TikTok and Instagram.
WICKED MARKETING
I’ve been obsessed with Wicked’s marketing for the film and how they’ve collaborated with brands in fashion, beauty, toys, and more! I created some graphics of my favorite products as well as wrote a post on my thoughts!
DANCING WITH THE STARS CONTESTANTS USING SOCIAL MEDIA
I made these graphics and wrote a post about how, this season, contestants have actively used TikTok to boost their votes and the show viewings!
THE POWER OF CONCERT CONTENT & ALGORITHM-DRIVEN ENGAGEMENT
This post showcases the impact of TikTok’s algorithm and highlights how strategic hashtag use and high-quality concert content can drive significant engagement. Sharing insights from my own videos from Sabrina Carpenter’s Short N Sweet Tour, which quickly amassed over 3 million views, I discuss how creators and brands alike can tap into TikTok’s potential to reach millions. Focusing on timing, niche-specific tags, and audience engagement, I explore the tools that make TikTok an essential platform for organic growth.
Agatha all along’s marketing - but was it enough?
In this LinkedIn post, I analyze Marvel’s marketing for Agatha All Along, noting the effective use of title changes, witchy posters, and brand collaborations. However, its reliance on traditional TV ads left the release overlooked by many fans. I suggest Marvel could have boosted excitement with Halloween-themed fan experiences and immersive pop-ups, enhancing the connection to Agatha’s magical world.
How Love is Blind is Mastering Instagram Broadcast Channels to Drive Fan Engagement
As someone fascinated by fan engagement and social media strategy, I was excited to see how Love is Blind is using Instagram’s broadcast channels to create a more interactive experience for their fans. Unlike many celebrities who use these channels for quick updates, Love is Blind goes further with their “Pod Secrets 🤐” channel, offering exclusive voice memos from the cast and interactive polls about episode moments. I decided to write about this approach because it’s a perfect example of how brands can deepen connections with their audiences by making them feel directly involved in the content.
livieshq fan engagement for guts world tour
In this LinkedIn post, I discuss how Olivia Rodrigo’s fan engagement team at LiviesHQ has been all-in, building hype through a unique social campaign with weekly acts and surprises in the mail and in LA for fans!
Reflecting on my social media journey through numbers
I wrote this post about my journey in social media, sharing the impact of my work through numbers. Each project and piece of content reflects creativity, strategy, and growth. Tracking everything with Gondola has been vital, helping me make data-driven choices and celebrate milestones.
Click the Link bellow to see my current numbers!
Immersive entertainment: inside the world of pop-up experiences
In this LinkedIn post, I discuss how Entertainment companies are embracing immersive pop-ups to bring fans closer to the worlds of their favorite shows and movies in exciting, hands-on ways.
